Yesterday’s store-bought brands were often considered to be lesser quality products hiding behind bland labels. Today, however, Trader Joe’s and Kirkland Signature signal superior quality for less.
That’s why I call the new Sonata the “Kirkland Signature Car.” Hyundai’s stylish midsized sedan offers virtually everything you could want from a “name-brand” car for 30% less; looks, comfort, luxury, sportiness, 50mpg and more. Best of all, the soundproof doors close with an aristocratic, Bentley-esque whump.
I’d urge anyone shopping for a $50k+ luxury sedan to test drive the new Sonata and ask yourself; what’s missing that I’d pay another $20k for?