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How powerful is brand recognition in the car business?
Well, consider that you’d be hard-pressed to find many differences between the Genesis G90 and the Mercedes S-Class. Both are flagship land yachts offering a pillowy ride, bleeding-edge tech, and even a joyful Sport mode. The G90 is even $22,000 cheaper and comes from a brand that now outranks Lexus in long-term dependability.
And yet for every G90 sold, Merc sells a whopping six S-Classes. Don’t get me wrong; the German flagship is a masterpiece, too. But if you value money and reliability over name recognition, head to a Genesis dealer.